18 October 2018
Facebook and Google
Google is always a go to place for people to look up answers they don’t know and Facebook keeps people connected to family and friends. In the article “I invested early in Google and Facebook. Now they terrify me.” Roger Mcnamee goes on to express the major destruction that these companies are bringing to society. Roger Mcnamee received his Master of Business Administration at the Tuck School of Business and later became an American businessman, investor, and venture capitalist. He later became an analyst at T. Rowe Price Group Inc. and proceeded to lead the firm’s Science and Technology Fund. This article specifically entails the downfalls that come with Google and Facebook. In this paper I will discuss two major strategies, analyze one source Mcnamee uses in the text, analyze one assumption he makes, and evaluate one of his strengths within the article.
One of the strategies that Mcnamee used in his article that really stood out to me was the act of comparing Google and Facebook with gambling techniques and also comparing them to heroin, alcohol, and nicotine addictions. For example he says that these companies “[borrow] techniques from the gambling industry, Facebook, Google and others exploit human nature, creating addictive behaviors that compel consumers to check for new messages, respond to notifications, and seek validation from technologies whose only goal is to generate profits for their owners.” (Mcnamee P3). This is extremely persuasive because people know that gambling, as well as nicotine alcohol and heroin, is extremely dangerous because it can become super addictive. It gets people to realize that even though they may not know they are addicted, they very well could be or at least on track to be. Personally I think this strategy is extremely effective because I would have never thought of google as an addictive source. Once I saw the comparison to gambling, I understood how it could be seen as addictive. This is just one of the strategies Mcnamee used to persuade his readers why Google and Facebook are so addictive.
Another strategy that Mcnamee uses in his text is the appeal to pathos. He does a very good job of getting people to become afraid of these companies after reading his article. He does this by providing words that invoke fear within the reader. The use of words like “terrified” “exploit” “compel” and “brain hacking” do a fantastic job at installing fearful emotions and getting people to continue reading the article. This technique of appealing to one’s emotions is super compelling to the audience because it is a subtle way of getting people to feel their real emotions. When people are emotionally connected they start to become more susceptible to believing what they are reading. He also appeals to pathos by saying “[u]sers fail to recognize the warning signs of addiction until it is too late.” (Mcnamee). The audience can relate to this because they may think back to a family member or friend that has had an addiction in the past. This can make readers have every powerful emotions and feel like the article relates directly to them. The appeal to pathos is overall a good strategy to use when trying to persuade an audience because emotions are very serious and powerful. Mcnamee does a good job using this strategy throughout his article.